Posted by Katelyn O’Riordan
The red, white, blue and yellow colors light up the food court, beckoning mall visitors with the bright and inviting façade. The friendly employees clad in uniforms in company colors and matching chapeau catch my eye. I immediately picture them handing over a paper boat filled with a crispy, golden-brown treat – the iconic Southern California Hot Dog on a Stick, with a cup of fresh lemonade. It was one reward my mom would offer my brother and me for our patience after dragging us elementary school kids around to stores like Ann Taylor and Crate & Barrel.
To this day, every time I visit the Fashion Valley mall, near our office in San Diego, I visit my old friends at Hot Dog on a Stick and indulge in an ice-cold fresh lemonade. Memories of my childhood always come rushing back and now I have a greater understanding of the work and passion that go into each store location.
It wasn’t until working for Gable PR that I got the rare opportunity to learn about Hot Dog on a Stick’s brand and the company culture behind the menu items and colorful uniforms. Gable PR was retained to promote the company as it expanded nationally through franchising and a new drive-thru concept. Our research and working directly with their passionate team afforded me the chance to build on a fun family memory that has endured for years and continues to make me smile (proving that the Hotdoggers behind the counter really do live up to their mission, “to stick a smile on your face!”).
For me, a remarkable trait of working in public relations is you are given ongoing opportunities to learn about a company or brand that you may have only known superficially. In preparing to launch a creative, strategic PR program, you discover a wealth of information: the company’s history, mission, vision, inner workings, team ethic, culture, history and personality.
Here are 10 interesting facts about Hot Dog on a Stick:
- Hot Dog on a Stick started in 1946 next to the sandy beaches of Santa Monica, Calif., and was originally called Party Puffs. Founder Dave Barham changed its name to Hot Dog on a Stick in 1948, and the company has since flourished into 100 stores, spread throughout 12 states and three countries.
- Employees have a vested interest in company success; Hot Dog on a Stick is actually a 100 percent employee owned company!
- Hot Dog on a Stick’s leadership team has as an average tenure of more than 19 years with the company; several started as Hotdoggers and worked their way up.
- Founder Dave Barham used to call the signature uniforms “red, white and blue, with a splash of lemonade!”
- Past celeb Hotdoggers include actress Eva Mendez and singer Sara Bareilles.
- Dave Barham created Hot Dog on a Stick’s “Party Batter” using his mom’s delicious cornbread recipe inspired from his childhood on his family’s Missouri farm.
- The employee uniform has changed over the years from polka dots and berets, straw hats and knee-length shorts to the catchy striped uniform and hats worn today.
- The lemonade is made fresh every two hours, and all menu items are made-to-order using fresh ingredients.
- Hot Dog on a Stick has new growth initiatives that include franchising and opening more drive-thru restaurants away from the traditional malls.
- If all the fresh lemons used in one year by Hot Dog on a Stick (more than 6 million) were laid end to end, they would reach from Los Angeles to Monterey!
The knowledge gained from research, interviews, writing, and ongoing involvement in new client activities gives the PR team priceless insights to help plan community events, drive media coverage of a new store, and land a print article or a broadcast segment for a company or brand that you believe in. The results bring a special joy and sense of accomplishment that I hadn’t found in other industries, putting another smile on my face!