Give Me a Break. Stop and Smell the Roses.
May 19, 2016 by Michelle Livermore

Sometimes as a designer, I just need a break in the day, something to relax the mind. For me, viewing good design calms the mind. Whether it is through the award-winning designs of Communication Arts, beautiful homes and interiors from HGTV, the beauty in nature or just the wonder of natural design in our daily lives, I always feel a bit refreshed and energized by taking a few minutes to view things that are aesthetically pleasing. Thanks to technology, our inspiration is not lost forever.... More »

A Snapchat Breakdown for Brands
April 22, 2016 by Tracy Moehnke

The new “it” social media network might be Snapchat, and it’s not difficult to see why it’s attracting younger generations, but what does it offer brands? Snapchat debuted in 2011 with its core feature: sending disappearing photos. Even though it is not near catching up to Facebook’s number of subscribers, the stats are impressive: Snapchat users view more than 7 billion videos per day on the app In comparison, Facebook reported that its users watched 8 billion videos per day on both desktop and mobile at the end... More »

Is Twitter Living in the Moment?
October 26, 2015 by Tracy Moehnke

We’ve seen the reports: Twitter is struggling to fly compared to its advertisement hungry friends sharing the nest (Facebook and Instagram). I joined Twitter in July 2011 and have been hooked ever since. I enjoy the brevity of it, especially compared to the disarray of my Facebook feed. Maybe my friends are to blame for the chaos that is my Facebook feed, but I find myself spending less personal time on Facebook (client work is another story). Twitter serves as a great live news platform.... More »

The Future of News Consumption
October 1, 2015 by Derek Danziger

Every day, we are inundated with thousands of pieces of news and information across numerous devices and platforms. Attention spans have grown significantly shorter as the short story or sound bite has replaced long-form journalism, in many cases. As with any new technologies, there are organizations that are early adopters and those that wait to see what the general population does before moving like lemmings to join the masses. Many of us have come to rely on Twitter or Facebook as our most accessed source... More »

Why Should I Upload My Company’s Video to Facebook?
September 9, 2015 by Natalie Haack

You’ve seen the stats – 60 percent of people prefer video over reading text and video is more memorable than written content. So you and your team curated engaging, informative videos that, as of now, live only on your YouTube channel. You share links to these videos in your Twitter and Facebook posts, and your YouTube view count each month is a source of pride. People really like your videos. But now you can upload your videos directly to Facebook (and to Twitter, for that matter).... More »