Tom Gable is author of The PR Client Service Manual, an industry standard in helping agencies or in-house PR staffs manage for results. Now in its fourth edition, the manual is sold through the Public Relations Society of America (www.prsa.org) as an example of best agency practices. The Fifth Edition is scheduled for publication in Spring 2008. For a quick preview of the contents of the current edition, please see these sample chapters:

• Table of Contents
• Introduction to the Fourth Edition
• Chapter 2: Reputation Management
• Chapter 4: Relationships: Not Taught in PR School

 

 
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