The PR profession is a moveable feast, with a frequently changing array of new tools and tactics, fast-moving technologies and a 24/7 news cycle. But to prevent indigestion and worse systemic problems, we need certain constants to be successful over time: providing authentic and ethical counsel; being proactive; managing for results; and embracing change.

To help in the quest, the following tips and insights have been gleaned from three decades of research, conferences attended and lessons learned from leaders in our profession. Some of these PR and planning thought-starters are compiled from industry trade journals and business media. Others have been the topics of speeches, seminars and guest lectures at universities, plus examples from our blog - www.authenticprcounsel.com - and excerpts from my PR Client Service Manual. More ideas are needed! Please send additional tips and ideas to tom@gablepr.com. The quest continues.

• Branding and Building Reputational Capital -- Presentation to CommNexus, San Diego
• Horizon Management -- Sample PR Planning Spreadsheet
• Managing for Results in Good Tmes and Bad
• Beyond PR: Incorporating Image as a Part of Corporate Strategy
• Turning CEOs into Gurus
• Hiring a PR Firm?

Looking Foolish with Lame Ass Quotes (LAQs)   (download )
Stuck in PR Jargon Land? Solutions Can Be a Problem  (download )
Advice from the Experts on Positioning, PR and Reputation Management  (download )
Nine Ways to Ensure Your News Doesn't Get Through to the Media  (download )
CRISIS! The Essential Crisis PR Check List  (download )
Ten Land Mines to Avoid in Your Next Crisis  (download )
The Elevator Pitch - Making it Compelling and Short for VCs, Quick Introductions and Media Interviews  (download )
Tom Gable's Tips on Writing PR Headlines from the PR University Program  (download )

 

 
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