“The PR Client Service Manual”

Tom Gable is author of The PR Client Service Manual, an industry standard in helping agencies or in-house PR staffs plan, organize and manage for results. Now in its fourth edition, the manual is sold through the Public Relations Society of America (www.prsa.org) as an example of best agency practices. Half the proceeds benefit the PRSA Counselors Academy. The Fifth Edition is scheduled for publication in Spring 2010. To order a copy of the current edition, please click on the link below to PRSA. For a quick preview of the contents, please see these sample chapters:

• PRSA Counselors Academy — PR Client Service Manual
• Table of Contents
• Introduction to the Fourth Edition
• Chapter 2: Reputation Management
• Chapter 4: Relationships: Not Taught in PR School

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