Ideas and insights for breakaway PR

The PR profession is a moveable feast, with a frequently changing array of new tools and tactics, fast-moving technologies and a 24/7 news cycle. But to prevent indigestion and worse systemic problems from the torrents of information pouring our way through Twitter, Facebook, YouTube, LinkedIn and other channels, we need certain constants to be successful over time: providing authentic and ethical PR counsel; being proactive; striving for measurable results; and embracing change.

To help in the quest, the following tips and insights have been gleaned from three decades of research, conferences attended, lessons learned from leaders in our profession and experiences with award-winning programs for exciting clients. Some of these PR and planning thought-starters are compiled from industry trade journals and business media. Others have been part of client programs, lessons under fire in a crisis, the topics of speeches, seminars and guest lectures at universities, plus examples from our blog – www.authenticprcounsel.com – and excerpts from my PR Client Service Manual. More ideas are needed! Please send additional tips and ideas to tom@gablepr.com. The quest continues.

Speeches, Seminars, Reprints and Tools

• PRSA Counselors Academy: PR Professionals as Masters of the Communications Universe
• PRSA Tactics: Avoiding Words the Media Love to Hate; Getting Creative, Strategic in PR News
• PRSA Strategist: Seven Steps to True Branding with PR  by Tom Gable
• Essay in PRSA Strategist by Tom Gable in Developing Image as a Part of Corporate Strategy
• Tom Gable Column in PRSA Tactics on “Escape from Jargon Land”; Getting Creative in PR and Positioning

	Branding and Building Reputational Capital — Presentation to CommNexus, San Diego
	Horizon Management — Sample PR Planning Spreadsheet
	Managing for Results in Good Tmes and Bad
	Beyond PR: Incorporating Image as a Part of Corporate Strategy
	Turning CEOs into Gurus
	Hiring a PR Firm?

Special PR Tips and Insights
Looking Foolish with Lame Ass Quotes (LAQs) (download )
Stuck in PR Jargon Land? Solutions Can Be a Problem (download )
Advice from the Experts on Positioning, PR and Reputation Management (download )
Nine Ways to Ensure Your News Doesn’t Get Through to the Media (download )
CRISIS! The Essential Crisis PR Check List (download )
Ten Land Mines to Avoid in Your Next Crisis (download )
The Elevator Pitch – Making it Compelling and Short for VCs, Quick Introductions and Media Interviews (download )
Tom Gable’s Tips on Writing PR Headlines from the PR University Program (download )

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