By Tom Gable
Tom Gable is author of The PR Client Service Manual
, an industry standard in helping agencies or in-house PR staffs plan, organize and manage for results. Now in its fourth edition, the manual is sold through the Public Relations Society of America (www.prsa.org
) as an example of best agency practices. Half the proceeds benefit the PRSA Counselors Academy
. The Fifth Edition is scheduled for publication in Spring 2010. To order a copy of the current edition, please click on the link below to PRSA.