Posted by Erin Koch
I wanted to post a quick update to our earlier entry on the Aquarium of the Pacific Web survey aimed at helping them establish a new price for their Child ticket.
In addition to blogging about my experience, I sent a somewhat-critical e-mail to the Aquarium suggesting that their survey might be improved. They graciously responded, almost immediately, and said they were interested in getting input from a public opinion research company on how their survey process might be improved.
We contacted a long-time research partner, CIC Research, and they agreed to help the Aquarium make some edits to the survey. I’ll be posting another update here soon on what CIC suggested. Beyond the survey, this shows how an organization can be responsive and turn a potentially negative PR experience into a positive.
