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CASE HISTORIES
Introduction
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Client Cases
success stories
Apparent Networks:
Positioning a Company, Technology; Building Image and Reputation
Biotechnology Industry Organization
: National Media Relations Program Helps BIO 2008 Set Media Attendance, Coverage Records
California Patient Education:
Issues Management Moves Public Opinion, Supports New Legislation on E-Pedigree Requirements for Drugs
CallWave:
Immediate Media Results For the Internet Answering Machine
CORE:
Helping a Global Effort to Expand Internet Access in the Face of Political Opposition
Digital Microwave:
Strategic Plan to Launch A New Telecommunications Company and Product
Fair Isaac Healthcare:
Positioning a Company and its Software to Penetrate a New Market
First Virtual:
Guru Program Grows Image, Market Success for World’s First Internet Payment System
Ichor:
Fact-Based PR Program Helps Position Medical Device Firm as Industry Leader
MTDB:
Nine-Year Community Outreach Program Supports San Diego Trolley Construction from Old Town to La Mesa
Nike Golf:
Creating a New Position in a New Category at the PGA Show
Pardee Homes:
Creating Compelling Messages and Plan To Pass a Complex Ballot Issue and Finish State 56
PHP:
Repositioning a NYSE Company with the Investment Community; Building Image, Awareness, Higher Valuation
Proflowers:
Agency Packages Proflowers and Barry White To Increase On-Line Flower Sales, Traffic
Quarry Falls:
Media Relations Helps Build Image, Reputation to Advance Approval For a Proposed New Community in San Diego
ResMed:
The U.S. Government Wakes Up To the Problem of Sleep Apnea
San Diego Zoo:
Famous Destination Turns 75 and Agency Creates Year-Long Celebration
Scripps Clinic
– Launching a Health Care System
Scripps Institution of Oceanography:
Promoting Its Centennial Year and Beyond
Seaport Village:
Building an Image And Success from the Ground Up
SeQual Technologies:
Media Relations Launches a Breakthrough Portable Oxygen System
Taylor Made Golf:
Using Kennedy Space Center and Media Relations To Launch New Clubs and Balls
TCA:
Fact-Based Media Relations Program Challenges and Reverses Negative Coverage of Proposed Highway in Southern California
VISTAinfo
– Strategic Repositioning Creates Vision of Future Value
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