results that count
Whatever the communication challenge or opportunity, from launching new companies to crisis PR, the use of smart, strategic public relations can generate meaningful, measurable results for clients of any size. At Gable PR, it means adopting and sometimes creating the best practices in the profession to help our clients succeed in many ways:
- managing a complex community relations and education program for nine years to change opinions then build reputation among multiple target audiences for a regional transportation system
- using media relations, Internet PR, trade shows and guerrilla marketing to launch a new company in a new category, ramp up for an IPO
- using aggressive and provocative positioning to help a startup gain market share against entrenched competition
- repositioning a company that’s lost its edge and building its reputation for a future acquisition
- promoting a turnaround of a major health care provider, huge gain in market capitalization
- ramping up for an initial public offering with a blend of media relations, industry relations, trade show programs and a Guru Program
- using our proprietary crisis communications strategies and tactics to solve potential disasters in the food service, fishing, manufacturing, health care and food service industries
- creating breakthrough events to help our clients launch new products, enter new markets and celebrate events (year-long award winner for the San Diego Zoo)
- conducting national media relations and Guru Programs to build reputation and valuations for small companies on the way up
- educating the public on controversial issues, including nuclear power, renewable energy, real estate development, hostile takeovers, new medical technology and legal battles
How does it work? The following case histories highlight the Gable PR approach to becoming valued communications partners with our clients for maximum efficiency and effectiveness. The programs have ranged from local, to regional, to national and international through our partners in IPREX (www.iprex.com). At every level, the core values remain the same: a fierce dedication to client service, award-winning creativity, smart strategic planning and aggressive implementation aimed at generating clearly superior results.
