About Us
ABOUT US
the team approach
Tom Gable arrow Tom GableAdobe Icon Download Tom's Bio
Founder, CEO
Award-winning careers in journalism and public relations; nationally-recognized authority on managing PR programs for results for clients of all sizes, needs.

 

Gable PR works on a team approach to maximize efficiency, effectiveness and results, with senior management actively involved in providing ongoing strategic counsel and creative direction on every program.  Our highly skilled staff includes professionals with a mix of experiences in technology, the life sciences, biotech, real estate, transportation, lodging and hospitality, law and accounting, financial services and the Internet (see our Case Histories for details).  Teams are customized to provide clients with the proper mix of firepower for optimum results. This can include adding subject matter experts and professionals from our roster of proven freelance talent and strategic partners. 


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strategic partners
Gable PR strives to demonstrate three key attributes within our team and from our strategic partners in every client program: smart, creative, connected.

SMART
Whether helping launch a new start-up into the world on a limited budget or implementing a complex national campaign for a Fortune 100 company, Gable PR assembles the best and the brightest for the challenge. Since no single firm can have the right resources for every program, we customize client teams, starting internally and adding strategic partners as needed to ensure that our results go beyond the ordinary and expected.
 
Clients benefit from a proven talent pool of more than 40 individuals and firms from throughout the west, Washington DC, and New York, plus our affiliates in IPREX, the global network of leading independent firms. We also enjoy a strategic alliance with Carpi & Clay, one of the region’s oldest, most respected and effective public affairs firms, with offices in San Diego, Sacramento and Washington, DC.
 
Based on our client’s business and marketing goals, we convene all-star resources from our network of specialists, agencies, boutiques, firms and freelancers who are the top of their craft. The collective brainpower, experience and expertise can be considerable and helps shorten learning curves to near zero, even in highly technical industries. The approach provides a cost-effective means of expanding and augmenting a client's capabilities or our own, attacking a project on short notice, or adding capabilities not currently in house but essential to a new initiative.
 
CREATIVE
Gable PR works with award-winning graphic design, advertising, interactive and Web development agencies throughout California. This enables us to provide a customized choice of creative approaches and budget ranges to serve each client’s specific needs. Clients are no longer limited to a single in-house option with a sameness to the creative approach, a short list of tactical ideas, limited budget flexibility and the curse of sliding deadlines. To ensure the process moves smoothly, Gable PR manages every aspect and takes responsibility for its successful, timely implementation, with whatever level of involvement the client would like.
 
CONNECTED
Beyond the extensive community connections enjoyed by Gable PR, our strategic team members provide incredible access to resources that can help our client programs reach even higher levels of achievement. Technical writers often enjoy personal relationships with editors in niche media. For investor relations, experts in New York offer personal connections to investment bankers, analysts and their organizations. Special events and convention consultants take the mystery out of trade show planning. We work with recognized experts in emerging interactive communications such as blogging and RSS feeds. Our IPREX partners provide personal access to the media, analysts, trade associations, institutions, non-government and government organizations in some 70 cities around the world. They also add cultural, political and other intelligence that can help our clients enter new markets and succeed faster than they would otherwise. In similar fashion. Carpi & Clay offers access and insights into San Diego, Sacramento and Washington, DC, based on their more than 25 years of involvement at every level of government. The measurable outcome: results that count for our clients and reputations that matter.
 


 
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