Tom Gable, APR and PRSA Fellow, is founder and CEO of Gable PR, San Diego.
In more than 35 years in the profession, Tom has represented a range of clients throughout the U.S. from startups and new ventures to Fortune 100 companies, including Pfizer. Gable PR currently provides strategic plans to companies, organizations and institutions with complex branding, reputation management, marketing communications and media relations needs. This can range from launching startups in technology and the life sciences to helping existing companies reposition themselves or successfully manage a crisis or market challenge. His Guru Program® is registered with the U.S. Patent and Trademark Office as a unique approach to building image and reputation for leaders and experts in almost any field of endeavor.
Tom has been selected to lead national and international professional organizations. He served as national chairman of the 1,000-member Counselors Academy of the Public Relations Society of America and as president of IPREX (www.iprex.com), a partnership of leading independent agencies in more than 70 markets worldwide.
Prior to starting his first firm, The Gable Group, in 1976, he was business editor of the San Diego Tribune and a correspondent for The Wall Street Journal and other business, travel and regional magazines. He was nominated for a Pulitzer Prize for investigative reporting and holds many awards for public relations, including four Silver Anvils from PRSA, the highest honor in the profession. Tom presents regularly at PRSA and other professional conferences and contributes frequently to national business and marketing media on trends in public relations, the growing importance of reputation management, image as a part of corporate strategy and crisis communications. He is now working on the fifth edition of his popular book on agency and program management, The PR Client Service Manual, which is sold through PRSA as a standard for best agency practices. He has contributed to two books on crisis communications and is also contributing wine editor of San Diego Magazine and an occasional humor columnist.
A native San Diegan and a graduate of San Diego State University, he served in Vietnam with the U.S. Army and as a war correspondent with Pacific Stars & Stripes. He was awarded two Bronze Stars and two Army Commendation Medals during his tour.