the team approach

	Tom Gable Download Tom’s Bio Founder, CEO Award-winning careers in journalism and public relations; nationally-recognized authority on managing PR programs for results for clients of all sizes, needs; crisis communications.
Gable PR creates customized teams to ensure that each client program has the right combination to generate maximum efficiency, effectiveness and results. In this hands-on approach, senior management is actively involved from the start, providing ongoing strategic counsel and creative direction on every program. Clients benefit from key team players on the Gable PR staff with experiences in technology, the life sciences, biotech, real estate, energy, transportation, lodging and hospitality, law and accounting, financial services and the Internet, plus crisis communications. (see our Case Histories for details). The agency adds bench strength when needed with subject matter experts and professionals selected from our roster of proven freelance talent and strategic partners.

strategic partners

Gable PR chooses its strategic partners to match our proven attributes for success — being smart, creative and connected.

SMART
Whether helping launch a new start-up into the world on a limited budget or implementing a complex national campaign for a Fortune 100 company, Gable PR assembles the best and the brightest for the challenge. Since no single firm can have the right resources for every program or be expert in new and emerging areas of communication, we customize client teams, starting internally and adding strategic partners as needed to ensure that our results go beyond the ordinary and expected.

Clients benefit from a proven talent pool of more than 40 individuals and firms from throughout the west, Washington DC, and New York, plus our affiliates in IPREX, the global network of leading independent firms.

Based on our client’s business and marketing goals, we convene all-star resources from our network of specialists who are the top of their craft. The collective brainpower, experience and expertise can be considerable and helps shorten learning curves to near zero, even in highly technical industries. The approach provides a cost-effective means of expanding and augmenting a client’s capabilities or our own, attacking a project on short notice, or adding capabilities not currently in house but essential to a new initiative.

CREATIVE
Gable PR works with award-winning graphic design, social media, advertising, interactive, search engine optimization, Web developers, creative boutiques, public affairs firms, special event managers freelancers with specific expertise required by the client program. Partners are selected to match each client’s budget and strategic needs. Clients are no longer limited to a single in-house option with a sameness to the creative approach, a short list of tactical ideas, limited budget flexibility and the curse of sliding deadlines. To ensure the process moves smoothly, Gable PR manages every aspect and takes responsibility for its successful, timely implementation, with whatever level of involvement the client would like.

CONNECTED
Beyond the extensive community connections enjoyed by Gable PR, our strategic team members provide incredible access to resources that can help our client programs reach even higher levels of achievement. Technical writers often enjoy personal relationships with editors in niche media. For investor relations, experts in New York offer personal connections to investment bankers, analysts and their organizations. Special events and convention consultants take the mystery out of trade show planning. We work with recognized experts in all areas of social media. Our IPREX partners provide personal access to the media, analysts, trade associations, institutions, non-government and government organizations in some 70 cities around the world. They also add cultural, political and other intelligence that can help our clients enter new markets and succeed faster than they would otherwise. In similar fashion, our public affairs partners offer access and insights into San Diego, Sacramento and Washington, DC.

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