New Road Ahead

Posted by Tom Gable

The Wall Street Journal covered the Penn State crisis and Jason Gay, who usually lights up the fun side of sports, writes that they are dealing with much deeper institutional issues than simply getting on the gridiron and starting the healing process. Questions remain. He asks for answers. But beyond that discovery process, any institution, individual or organization under fire needs to speak to evoking change, what it will look like in the future and how it will make a difference in all that it does.

This brief preamble leads to providing links to six posts in the past 18 months on different elements of crisis PR, case histories and a few recommendations on steps to take at every level – from the corporate suite to the Twittersphere and blogosphere. As noted in the headline: real values, mission, organizational culture drive crisis PR. Get it right internally, then tell the world.

• Think real values, mission and culture
• Japan nuclear plant and organizational changes needed
• Managing crisis PR in the social media age
• The half life of a Tweet or comment in crisis PR
• The lightning round in dealing with a badly babbling blogosphere
• Three questions to ask at the beginning of every crisis PR program